Digital Insights http://www.digitalinsights.net/blog.asp http://backend.userland.com/rss A site is normally a site and we shouldn’t pay for customization we normally don’t need. I experienced this running a large number of lifestyle sites and find this even more now taking offline businesses online. Wordpress and similar platforms are allowing even quite complex sites to be developed... http://www.digitalinsights.net.au/blog/19-6-09/web-development-in-the-age-of.asp Ben Heuston http://www.digitalinsights.net.au/blog/19-6-09/web-development-in-the-age-of.asp lx9a2lbs-mswk-sddw-n039-tmvqtuo2b74m Fri, 19 Jun 2009 00:00:00 AEST Australian publishers need all the help they can get. The IAB’s first-quarter 2009 results showed that Australian display advertising fell by 16% from $130m to $110m. One solution to the general decline in the CPM is for publishers to produce the content they know users actually want. A couple... http://www.digitalinsights.net.au/blog/11-5-09/listening-to-your-audience-or.asp Ben Heuston http://www.digitalinsights.net.au/blog/11-5-09/listening-to-your-audience-or.asp wizi3kdf-ydld-tgv0-z5nj-1p7ql55kagns Mon, 11 May 2009 00:00:00 AEST It is great to be able to learn from other’s success. Buzznet, which claims to operate the web’s largest community of pop culture web sites can teach brand and content owners lessons on site focus, listening to users and creating the right environments for advertisers. Buzzmedia, formerly... http://www.digitalinsights.net.au/blog/22-3-09/tight-site-focus-user.asp Ben Heuston http://www.digitalinsights.net.au/blog/22-3-09/tight-site-focus-user.asp yo2l89n5-zjy3-f08r-be6g-g6o1mmbxbwfc Sun, 22 Mar 2009 00:00:00 AEST In a marketing world obsessed with social media, blogs and twitter it was refreshing to see a recent example of the real dollars generated by the humble email. It is a reminder that as a brand or business owner going digital often requires hard choices on what drives the best bang for your... http://www.digitalinsights.net.au/blog/13-3-09/the-power-and-dollars-of.asp Ben Heuston http://www.digitalinsights.net.au/blog/13-3-09/the-power-and-dollars-of.asp fe8pz5lv-ltt7-ghin-mo23-iqfl7f3jub1i Fri, 13 Mar 2009 00:00:00 AEST There sometimes seems to be a dreary predictability to digital brand campaigns, especially consumer brand campaigns. Start with a micro site, add some social media elements, maybe a game and stir. The problem is the stirring isn’t thought through and what remains is a disparate string of elements:... http://www.digitalinsights.net.au/blog/3-3-09/getting-brand-campaigns.asp Ben Heuston http://www.digitalinsights.net.au/blog/3-3-09/getting-brand-campaigns.asp l2slema1-m89p-snrh-n3rj-tckbcgou06p4 Tue, 3 Mar 2009 00:00:00 AEST