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The Digital Insights blog focuses on is written by Ben Heuston and focuses on practical insights to digital strategy and digital marketing
Web development in the age of Wordpress: Driving a much lower cost when one size can nearly fit all
19th June 2009
Posted In by: Ben Heuston
A site is normally a site and we shouldn’t pay for customization we normally don’t need. I experienced this running a large number of lifestyle sites and find this even more now taking offline...
Listening to your audience or engineering popularity? Driving traffic growth through using tools to develop the content people want
11th May 2009
Posted In by: Ben Heuston
Australian publishers need all the help they can get. The IAB’s first-quarter 2009 results showed that Australian display advertising fell by 16% from $130m to $110m. One solution to the general...
Tight site focus, user engagement and advertiser servicing: learning from Buzzmedia’s blog network
22nd March 2009
Posted In by: Ben Heuston
It is great to be able to learn from other’s success. Buzznet, which claims to operate the web’s largest community of pop culture web sites can teach brand and content owners lessons on site focus,...
The power and dollars of humble email: focus on what delivers the best bang for your digital buck
13th March 2009
Posted In by: Ben Heuston
In a marketing world obsessed with social media, blogs and twitter it was refreshing to see a recent example of the real dollars generated by the humble email. It is a reminder that as a brand or...
Getting brand campaigns right: not every campaign needs a microsite or iphone application
3rd March 2009
Posted In by: Ben Heuston
There sometimes seems to be a dreary predictability to digital brand campaigns, especially consumer brand campaigns. Start with a micro site, add some social media elements, maybe a game and stir. ...
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marketing effectiveness, campaign, strategy, integration, facebook, youtube, flickr, samboys, Dell, Volvo, Pepsi, julian cole, Richard Nadworthy, email, focus, publisher, twitter, email, businessweek, revenue streams, Buzzmedia, Gawker, Allure Media, focus, audience, site, advertiser, strategy, blog, publishing, traffic, editorial, Demand Media, Twitter, Google, , , Ford, Wall Street Journal, Nike, Development
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